The Impact of Customer Loyalty Programs on Customer Retention.
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Khan and Afsheen, 2012 Table 1 Reliability of the Scale of the study S.No Variables Cronbach’s Alpha 1 Customer Satisfaction 0.903 2 Customer service 0.894 3 Price fairness 0.809 4 Sales promotion 0.729 5 Coverage 0.811 6 Signal strength 0.701 7 Promotion 0.860 METHODOLOGY The research paper demonstrates to discover the factors that influence customer satisfaction.
Retail Analytics: Game Changer. for Customer Loyalty. By leveraging analytics tools and models, retailers can boost. customer loyalty by creating a personalized shopping experience that customizes offers to needs. In these times of economic uncertainty and decreasing margins, retailers must improve. their approach to driving traffic and sales.
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Consumer loyalty pertains to the repeat business generated by returning customers, and to the positive attitudes of these customers towards specific companies and their associated products or services. Consumer loyalty is achieved by providing consistently good products and services, high quality customer service and.
Relationship Marketing and Customer Loyalty The basic philosophies of relationship marketing are based on the assumption that company-customer interactions and strategies can earn and keep the loyalty of customers (Berry, 1995). Gummesson (1999) defines relationship marketing as a continuation of the mutual relationship.
Brand loyalty is paramount for Coca Cola as drawing in a new customer is sixteen times costlier that retaining an old customer. Therefore, the goal and strategic objective of the research presented is to assist Coca Cola in understanding their current position in brand loyalty and to advise them on how to increase it (Kotler, 2005, 198).